Luxury Real Estate • September 17, 2025

Coldwell Banker Real Estate Report: Demand for Luxury Real Estate Holds Strong; More Affluent Home Buyers Paying in Cash Amid Rate Pressures

by Dorothy Harrison

The Coldwell Banker Global Luxury 2025 Mid-Year Report unveils the five biggest trends fueling today’s luxury real estate market

Athena Snow

June 25, 2025

Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today released the Coldwell Banker Global Luxury^® program 2025 Mid-Year Report, revealing that while luxury homebuyers continue to view real estate as a key investment in their financial portfolios, they have become more selective and less willing to compromise on their purchases.

The Mid-Year Report provides both a short-term and long-term look at the trends projected to influence the luxury real estate market over the next six months and the next 12 to 24 months. For this report, the Coldwell Banker Global Luxury program analyzed luxury market data from 120 U.S. markets and surveyed more than 200 Coldwell Banker^® Luxury Property Specialists to identify five distinct trends shaping today’s luxury real estate landscape.

According to the survey, 68% of Coldwell Banker Luxury Property Specialists surveyed say clients are maintaining or growing their real estate exposure. Another 51% of those surveyed report an increase in all-cash transactions, signaling a shift among affluent home buyers toward leveraging liquid funds over elevated borrowing costs.

As market conditions stabilize and inventory levels improve, many Coldwell Banker affiliated agents report that luxury home buyers are holding fast to their wish lists—unwilling to compromise on lifestyle preferences, property conditions, or luxury features. Furthermore, a growing number of luxury homebuyers are entering the market for the first time driven by significant gains in home equity over the past five years, adding to demand in the high-end segment.

“So far in 2025, we’re seeing a luxury real estate market that isn’t fully bullish or bearish—but rather recalibrating,” said Michael Altneu, Vice President of the Coldwell Banker Global Luxury program. “Affluent home buyers still see real estate as a safe haven to grow and protect their wealth, but as the market balances and more inventory comes online, they can also be more choosy than in recent years. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over aesthetics, flashy amenities or location. This could mark the return of what we call ‘smart luxury’—a mindset shift where discernment and strategic decision-making take priority.”

Coldwell Banker Global Luxury Program Mid-Year Report: Top 5 Emerging Luxury Real Estate Trends for 2025

Trend #1: Real Estate Remains a Cornerstone of Wealth Strategy

Nearly 7 in 10 (68%) of Coldwell Banker Luxury Property Specialists say their affluent clients are maintaining or expanding their current real estate exposure, pointing to a steady confidence in the asset class. Only 11.3% report clients are decreasing their interest in real estate in favor of other financial instruments. When economic uncertainty rises, affluent buyers tend to recalibrate, viewing real estate as both a safe haven and valuable tool for portfolio diversification.

Trend #2: “Smart Luxury” – The “No-Compromise Buyer” Meets The “Smart Buyer”

Rather than retreat from the market, luxury homebuyers are being strategic about their purchases and prioritizing aspects of home that create value over aesthetic perfection. Practical considerations including home affordability, tax strategy, estate planning and long-term investment potential are taking precedence over flashy amenities or trophy locations. 30% of Coldwell Banker Luxury Property Specialists identified this “no-compromise” mindset as the top current trend.

Trend #3: Move-Up Buyers Enter Luxury Market

Escalating home prices are turning ordinary homeowners into luxury buyers by default. According to the National Association of REALTORS^® national home prices have surged by 47% over the past five years. As a result, homeowners who purchased properties five or more years ago may now hold significant equity, which can be leveraged to move up into the luxury real estate market, often for the first time.

“Buyers who once thought luxury was out of reach are now finding themselves in that tier by default,” Altneu said. “They’re coming into the market with significant equity and high expectations—and they’re helping to sustain activity.”

Trend #4: Ultra-Wealthy vs. Aspirational Buyer Split Widens

The luxury real estate market is showing a clear behavioral divide among buyer segments. One in five (20.4%) Coldwell Banker Luxury Property Specialists report significant differences between aspirational buyers – those with a net worth between $1M and $5M – and buyers with a net worth of $30M and above. While ultra-high net worth buyers remain active and are pursuing second and third homes, those with net worth between $1M and $5M are more likely to be cautious, seeking value opportunities, delaying purchasing decisions, or targeting homes with renovation potential.

Trend #5: Cash Purchases Prevail as “Safe Haven” Strategy

Despite ongoing economic uncertainty, 96% of Coldwell Banker Luxury Property Specialists report luxury buyers are maintaining or increasing their use of cash purchases. This trend reflects real estate’s historically low correlation with stocks and its role as a strategic diversification tool. According to J.P. Morgan Asset Management, direct real estate and equities are more disconnected than they’ve been in years, reinforcing real estate’s value as a stabilizing asset during periods of market volatility.

“Ultra-high-net-worth individuals aren’t just buying one property—they’re building real estate portfolios,” said Jade Mills, president, Jade Mills Estates and International Ambassador of Coldwell Banker Global Luxury program. “These buyers are paying all cash specifically because they want hard assets independent of market swings. When you’re dealing with generational wealth, real estate becomes a cornerstone strategy, not just a lifestyle purchase.”

Underlying strength continues to insulate the luxury sector, especially for single-family homes.

New data from The Institute for Luxury Home Marketing underscores the resilience of the luxury real estate sector highlighting sustained strength in both property values and buyer demand despite broader economic uncertainty. Luxury single-family home inventory has surged 19.6%, and attached property inventory is up 14.8% compared to 2024. Despite higher inventory, sold prices for single-family homes have increased 1.8% year-over-year and 8.0% compared to 2023. Attached properties have experienced even stronger gains, with prices up 8.4% year-over-year and 16.5% over the past two years. The number of sold single-family homes in the first five months of 2025 climbed 1.7% year-over-year and 9.0% compared to 2023, indicating healthy absorption. However, the attached segment has seen a slight softening in sales—likely influenced by more rate-sensitive buyers and slower inventory growth.

The full Mid-Year Report is available here.

Methodology

The Coldwell Banker Global Luxury® program collaborated with their Luxury Property Specialists (through the means of a survey), the Institute for Luxury Home Marketing, National Association of Realtors and Barton Consulting LLC to provide insights into wealth, real estate, property investment, luxury spending preferences and emerging trends. For the Mid-Year Report 2025, the Institute for Luxury Home Marketing analyzed the data for the top 10% of 120 U.S. markets. Data contained is from January 1, 2023 to May 31, 2025 and has been computed by the Institute for Luxury Home Marketing’s data research partner and shared with Coldwell Banker Global Luxury® and based on information attained both privately and publicly. For more information on how data was collected and defined, please refer to the full methodology on page 40 of the Trend Report. This press release contains data from the National Association of REALTORS® and J.P. Morgan Asset Management’s Q2 2025 Guide to the Markets. For more information on how data was collected and defined, please refer to the full methodology in the Mid-Year Report.

Home Technology • September 17, 2025

Sustainable Home Features Today’s Buyers Want

by Dorothy Harrison

Sustainable home design is no longer a niche or a nice-to-have – it’s a lifestyle upgrade many buyers expect.

Michel Smith

July 23, 2025

Eco-conscious consumers are looking for properties that are both beautiful and built with the environment and long-term savings in mind. From materials and mechanics to curb appeal and certifications, sustainable features now help homes stand out and sell faster.

Stylish and Sustainable Kitchens

Modern eco-focused kitchens are a marriage of form and function. Water-efficient dishwashers, induction cooktops and energy-efficient appliances deliver serious energy savings and blend seamlessly into contemporary designs. Special features like composting stations and built-in recycling drawers reduce waste without sacrificing style.

Energy-Efficient Tech

Smart thermostats, motion-sensing lights and app-based HVAC controls offer hands-off functionality and can reduce energy use. A system that automates lights, heating and cooling can slash utility bills while maximizing comfort. Bonus: Green homes may qualify for rebates or tax credits.

The Electric Shift

Gas-free homes are on the rise, with buyers increasingly drawn to energy-efficient electric systems that might include heat pumps and tankless water heaters. Residences that come EV-ready, with 240V outlets or charging stations in the garage, offer future-forward appeal and convenience for the growing number of electric vehicle owners.

Eco-Chic Materials

Sustainable design can be aesthetically appealing – and buyers are noticing. Bamboo and cork flooring are renewable alternatives that offer natural warmth and durability. Countertops made from recycled glass or paper-based composites add character while reducing waste. Reclaimed wood and metals bring a sense of history and resourcefulness to refined interiors. Low- or no-VOC paints help keep indoor air clean, an important perk for health-conscious buyers.

Insulation Innovation

Energy savings start with thoughtful construction. Buyers look for advanced insulation like spray foam and high-performance windows that reduce heat loss. Even more exciting is passive design, which optimizes a home’s orientation, window placement and materials to naturally regulate temperature and minimize energy use – all without relying on a home’s mechanical systems.

Greener Curb Appeal

Sustainability extends outside. Permeable driveways decrease runoff and erosion. Green roofs bolster a home’s insulation and help purify the air. Solar shingles offer a sleek alternative to traditional panels, generating energy for homeowners. Eco-friendly landscaping that incorporates native plants, drought-tolerant greenery and pollinator-friendly gardens reduces water use, supports biodiversity and creates a lower-maintenance yard.

Healthy Living

Biophilic design, the practice of connecting people to nature through architecture, uses elements like natural light, fresh air and indoor greenery to enhance well-being. These features don’t just feel good; they also reduce lighting and HVAC needs. Other ways to support both personal health and environmental goals include adding features like high-efficiency air filters, toxin-free materials and operable skylights.

What’s Ahead in Sustainable Homes

Net-zero homes, which produce as much energy as they consume, are poised to become the gold standard. Achieved through airtight construction, efficient systems and renewable energy (like solar), these homes offer lower utility bills and broad buyer appeal. LEED, Energy Star and WELL certifications also help home shoppers identify truly sustainable properties and can increase resale value.

Buyers are looking for homes that balance energy efficiency with contemporary flair. From eco-smart appliances to features like EV-readiness and wellness-enhancing design, sustainability adds real-world value to properties. Wondering which ones offer the best return on investment? Turn to a trusted real estate professional for more insights about green upgrades that fit your lifestyle and budget.

Home Technology • September 17, 2025

The Impact of Voice-Control Technology In Your Home

by Dorothy Harrison

Discover how voice-control technology ups your smart-home game – simplifying tasks while future-proofing value with thoughtful integration and planning.

Kimberly Quevedo

August 22, 2025

As smart-home capabilities continue to accelerate, voice-control technology is at the center of it all, upscaling living while simplifying daily, repetitive tasks. They provide practical solutions and connections to technological innovation while future-proofing your home’s resale value. However, privacy, dependency and reliability remain top considerations for homeowners. Whether you’re ready to integrate throughout your home or want to intertwine a few devices, voice-controlled features can provide significant value with thoughtful planning.

Voice-Control Technology Benefits

Offering streamlined convenience and energy efficiency, voice control has many daily perks. It eliminates the need to locate remotes, walk to switches or navigate through smartphone apps.

Simple voice commands can adjust lighting through brands like Philips Hue, LIFX, and Sengled, while devices such as Amazon Echo, Google Nest Hub or Apple HomePod provide weather updates, delivery notifications and news briefings. Security becomes effortless with systems from Ring, ADT and SimpliSafe that can arm alarms, check door locks and monitor camera feeds through spoken requests. Smart doorbells and locks from August, Schlage and Yale complete your home’s protective barrier. You can even transform ordinary appliances into voice-responsive devices with smart plugs from TP-Link and Wyze.

Voice-activated kitchen appliances can update your cooking space into an intelligent command center. Samsung and LG smart refrigerators even suggest recipes and track inventory, while GE and Whirlpool ovens and microwaves can respond to voice instructions when you have occupied hands.

Additionally, energy-saving features can help reduce utility costs while setting an ideal environment. Smart thermostats from Nest, Ecobee and Honeywell can be programmed to your schedule.

Voice-control features also can help you identify consumption and usage patterns, offering savings opportunities while updating your home’s capabilities and increasing its value.

Thoughtful Considerations

While integrating voice-activated technology, you’ll want to consider privacy implications, internet connectivity and background noise.

Data collection and unauthorized access are valid concerns. You can mitigate them by regularly reviewing privacy settings, enabling features that automatically delete voice recordings and ensuring your home network uses strong encryption and updated passwords. Some devices also offer physical mute buttons that completely disable listening when privacy is paramount.

Additionally, power or internet failures can disrupt the functionality of your home. You’ll want to integrate voice-technology features with a manual override for critical systems and consider backup power solutions for essential devices. Keep traditional light switches accessible, ensure door locks have physical key backups and maintain manual thermostats for emergencies.

And voice-activated devices may not understand the commands correctly if there are issues with interference or speech. To optimize performance, consider the acoustic environment when placing smart speakers, train devices to recognize different family members’ voices and practice consistent command phrasing. Many systems improve over time as they learn your household’s speech patterns.

How Much Voice-Control Technology Is Right for You?

Considering comfort, preferences, capability and future investment, you will be able to understand what level of voice integration works best for you. Whether you input a few compatible devices or a comprehensive voice activation system, you’ll want to keep realistic expectations about the capabilities and limitations. Voice-controlled devices and appliances can transform how you interact with your living space if you are mindful about how you incorporate them.

Home Staging/Improvements • September 17, 2025

8 Tips to Stage Your Home Like a Pro

by Dorothy Harrison

Selling your home? Staging can make a powerful first impression.

Michel Smith

August 22, 2025

The goal is simple: Help potential buyers picture themselves living there. And the good news? You don’t need a professional designer to make your home shine. With a few strategic updates and a little bit of effort, you can create a welcoming, polished space that might just lead to faster and better offers.

Start With a Deep Clean

Before you rearrange or decorate, make sure your home is spotless. Buyers notice the little things – dusty baseboards, smudged mirrors or dirty grout can signal neglect. A deep clean helps your home feel cared for and move-in ready. Pay special attention to kitchens and bathrooms, where cleanliness is especially critical.

Declutter and Depersonalize

Buyers want to imagine themselves in your home – not be reminded it’s yours. That means minimizing personal items like family photos, collections or bold décor choices. Clearing off countertops, shelves and surfaces also helps rooms appear larger and more open.

Create a Cohesive Look

Consistency matters. While each room can have its own personality, using a unified color palette and design style helps the home feel intentional. Avoid jarring transitions or dramatically different themes from one room to the next – cohesion helps buyers move effortlessly from space to space.

Boost Curb Appeal

First impressions start before buyers step inside. Trim overgrown landscaping, power-wash walkways and consider adding potted plants or a new welcome mat. A tidy, attractive entryway sets the stage for what’s inside.

Use Neutral Colors and Soft Lighting

Bright walls or dramatic color schemes might be your style, but they can distract buyers. Neutral tones like beige or light gray create a calming atmosphere. Use warm, layered lighting – floor lamps, table lamps and soft bulbs – to make each space feel inviting.

Rearrange Furniture for Flow

Your layout might be perfect for daily life, but when staging, less is more. Remove bulky or excess furniture to create space and encourage easy movement. Arrange seating areas to highlight focal points like a fireplace or beautiful view.

Add Simple Touches

Fresh flowers, a bowl of fruit in the kitchen or fluffy white towels in the bathroom can make your home feel stylized. Stick with items that feel clean, fresh and hotel-like – nothing too overpowering.

Highlight Your Home’s Best Features

Have a large picture window? Sleek built-ins? A statement fireplace? Make sure these standout elements are clean, visible and easy to notice – not hidden behind furniture, drapes or clutter. This is your chance to guide buyers’ attention to what makes your home special!

Staging isn’t about hiding your home – it’s about helping buyers see its full potential. With a few smart tweaks, you can make your property more appealing. Connect with your local agent today to get more ideas on how to be market-ready so you can get the best possible price.